A successful communication from the marketer to consumer typically happens in a 3 step process.

  1. The consumer is exposed to the message in some fashion.

  2. The message gains the attention of the consumer

  3. The consumer interprets  the message being portray...


For this post I will be discussing another “weapon of influence”. If you enjoyed reading my previous post: Marketing Tactics: The Persuasion of Scarcity then you will likely enjoy this post as well.

What is Social Proof?

Social proof is described as: “the positive...


I’m sure there has been at least once in your life that scarcity has caused you to purchase something, or do something you probably shouldn’t have. (It doesn’t always relate to purchasing decisions!)

From Dr. Robert Cialdini’s  “Influence: The Psychology of Persuasion”...


If you are struggling to make your marketing materials look great, and are getting frustrated because you are NOT a designer? Well I have 5 easy design principles to help with your designs!

Through a few of my design classes, and my more recent Personal Branding course...


Involvement & Engagement

People like to feel like they are part of something. They like to feel included. They like to feel special! So it is important to get them involved in your social media. Replying to comments is very important to making followers feel important and w...


There are so many different social media sites, it can cause a headache trying to determine which ones to use. Sadly, the answer is: you should really try to use as many as possible, to keep consumers engaged with your brand. Another questions might be: which social media...

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